In today’s fast-paced and evolving energy landscape, effective fuel management is crucial for those who looking to improve efficiency, reduce costs, and meet sustainability goals. A pioneer of radar-based remote tank telemetry, Magnus, with their HAWKi Radar monitor, empowers both businesses and homeowners with greater control over their fuel usage.
We spoke with Sean Donaghey, Head of Business Development at Magnus. He shared insights on how fuel management has evolved, the challenges businesses face, and how cutting-edge technologies like radar-based sensors, AI-driven analytics, and smart app integrations are transforming consumers’ lives.
Read on to discover how tools like the Magnus HAWKi and the Magnus App are setting new standards for accuracy, reliability, and user experience.
The evolution of fuel management and key challenges for businesses today
Magnus sees fuel management evolving significantly in recent years, shifting from a largely manual and reactive process to one that is increasingly data-driven and proactive, thanks to advancements in technology.
“Businesses today rely on real time monitoring to understand their customer base, help plan deliveries more efficiently, reduce runouts, and minimise environmental risks such as leaks or overfills. At the same time, fuel distributors and end users face challenges like rising operational costs, the need for improved sustainability, and heightened regulatory requirements. Companies that embrace modern solutions, like the Magnus advanced tank telemetry and AI-driven analytics are best positioned to overcome these challenges by optimising their routes, preventing waste, and offering more reliable service, and ultimately a better customer experience”, Sean explained.
How precise fuel monitoring impact overall operational costs and sustainability efforts
Magnus HAWKi Radar monitor is positioned on the market as a device with a precise, real-time insights. Sean told us more about this feature.
“Precise monitoring helps businesses optimise their fuel delivery schedules by making sure tank levels are neither too low (preventing customer run outs) nor too high (leading to wasted trips or over servicing). This streamlining reduces unnecessary vehicle journeys, which in turn lowers fuel consumption, cuts carbon emissions, and decreases overall operational costs. On the sustainability side, real time visibility into consumption allows for early detection of leaks, preventing environmental damage and reinforcing a company’s commitment to responsible resource management”.
Industries and homeowners that benefit most from the Magnus HAWKi
Head of Business Development at Magnus told us, that they are seeing exceptional take up across commercial and industrial customers, from logistics companies, fuel distributors, manufacturing facilities, and agricultural customers who often operate large fleets or multiple tanks across different sites with considerable usage.
“Each of these customer types benefits from HAWKi’s real-time insights and alerts. They are also learning more about their own usage, and trends, with an often very manual process which can now be fully automated. Looking at the domestic customer base, smaller businesses that rely on fuel oil for heating or backup generators gain peace of mind from continuous monitoring. They can see their tank levels at a glance, receive alerts when it’s time to reorder, and avoid inconvenient outages.
Because HAWKi uses radar-based technology and AI-driven analysis, it suits a broad range of scenarios from standard domestic tanks to more complex industrial environments, so with the real-world applications across solids and liquids being quite extensive, there are numerous possibilities, some of which we maybe haven’t even thought of yet!’’
What sets Magnus apart from other telemetry providers on the market?
“Magnus exists solely as an innovator, pushing boundaries and implementing the very best technology that is available today, from our leading radar technology to utilising the most recent developments in Bluetooth connectively, all matched to our AI driven platform, which really is the game changer.
‘This combination ensures that our customers get reliable data and meaningful insights that lead to tangible cost savings and improved service, all from a future proofed device. Additionally, we prioritise user-friendliness, both in installation and ongoing use, so customers can quickly integrate HAWKi into their workflows without major operational disruptions. We also are very open to feedback, we monitor every installation, and we love hearing from our customers on their experience, and any insights they are sharing. So, in summary, innovation, leading technology, advanced software and deep care for our customers post sale is what sets us apart’’, Sean emphasized.
How radar-based technology improve accuracy compared to traditional ultrasonic sensors
“Radar-based sensors, more specifically the highly advanced radar within HAWKi is less affected by environmental or tank conditions that can interfere with ultrasonic signals, such as foam, vapor, turbulence, crystallisation in AdBlue tanks or internal tank obstructions. The HAWKi radar also performs extremely reliably and accurately across a broad range of temperatures, liquid, lubricant, and fuel types. By providing more stable and precise readings, our radar technology ensures that businesses and homeowners get consistently accurate data without frequent recalibration, year after year. This level of accuracy is crucial for reliable inventory management, efficient deliveries, and environmental protection’’, Sean explained.
Enhancing user experience with the Magnus App: key features for easy fuel monitoring
Customers can set up Magnus HAWKi monitor easily through the App on their iOS or Android device and share access with family members, roommates, or facility staff—allowing them to check tank levels and receive alerts on their smartphones.
“The Magnus App has been completely redesigned after more than 6 months of customer insights and feedback. Users have access to an intuitive, user-friendly dashboard that displays real-time tank levels, usage trends, and alerts. They can set their own custom thresholds for low level or high-level alerts, or sudden changes in consumption and receive push notifications the moment anything unusual occurs. Additionally, the app’s historical data and analytics help identify patterns, like seasonal variations or spikes so both businesses and homeowners can plan ahead. The goal is to give users total control and transparency, no matter where they are’’, Sean explained.
AI and smart analytics role in optimising fuel usage with the HAWKi system
AI-driven analytics help predict fuel usage, detect anomalies (e.g., unexpected spikes or dips), and recommend optimal delivery schedules for fuel distributors.
“This reduces the likelihood of emergency refills, saves costs associated with last-minute logistics, and prevents environmental incidents by catching leaks early. This also has a similar benefit for end users, who remove the possibility of extensive run out costs or costly repairs associated with run outs. Predictive insights also inform more strategic decisions: for instance, whether to reroute deliveries based on real-time consumption patterns, or to offer proactive service plans to customers nearing a refill point. These data-driven actions lead to a healthier bottom line and a higher level of service’’, Sean added.
Exciting upcoming innovations from Magnus
Sean shared the plans of Magnus on the way to keep pushing the boundaries of real-time monitoring, making sure customers always have the most innovative fuel management solutions at their fingertips and driving real world value for our customers.
“While the details can vary based on our R&D roadmap, Magnus is always exploring ways to further refine our radar hardware, deepen our AI-driven predictive analytics, and expand mobile and IoT integrations. We’re also continually enhancing the user experience in the Magnus App much further, with the new app only being the start of our future plans to deliver deep, advanced insights in their usage, so we’ll soon be adding more intuitive dashboards, automated reporting features, and potentially integrating with other smart home and industrial platforms’’.
View Magnus HAWKi Radar Monitor product details here
